Brand Photography and Video
San Francisco
Audience: Fintechs, Crypto Native Companies
Objective: Capture photography and video that can be used widely across Ripple for blogs, paid ads, social, and our website that captures our audiences: Large Bank Institutions, Fintechs, and Crypto Natives.
Role: Producer and Agency Manager
Managed a 250K budget for four days of shooting across San Francisco and New York City.
Created mood boards
Drove conversations around brand messaging and review cycles around mood boards, set design, and content capture with stakeholders
Found locations for shooting and managed COIs
Rented furniture or bought props in respective cities
Oversaw Nina Lane Productions who crewed and helped cast our talent
Teams worked with: Nina Lane Productions and Chelsea Marrin
New York City
Audience: Large Bank Institutions, Executives